Aug 25, 2024

adGPT

Khaidar Bikmaev, Nikolaj Kotov, Dmitrii Volkov

ChatGPT variant where brands bid for a spot in the LLM’s answer, and the assistant natively integrates the winner into its replies.

Reviewer's Comments

Reviewer's Comments

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I think that’s a great idea. It’s indeed seems plausible that things would be that way in the future. I think right now the demo is not native advertisement flavoured enough, it looks a bit too obvious. I think there are a few directions that would make the demomore exciting:
1. Showing how Google made ads less and less obviously identifiable and doing something like that for AI responses side-by-side.
2. I think integrating “vote TRUMP” with “what’s up with Roman Empire” is a bit too obvious, I wonder if you can see whatever add wins on Google and than integrate it into the answer instead? For example, I can imagine add for History channel (as opposed to linking to Wikipedia) serving as a good native add

The general idea of this submission is very apt, in the sense that such a scenario where advertisement blends in into everyday models does seem likely and frightening.I feel like the model’s digression presented here however is too blatant to convey this important issue, both in terms of how I expect such a scenario to go down and in terms of conveying this to its audience.

Cite this work

@misc {

title={

adGPT

},

author={

Khaidar Bikmaev, Nikolaj Kotov, Dmitrii Volkov

},

date={

8/25/24

},

organization={Apart Research},

note={Research submission to the research sprint hosted by Apart.},

howpublished={https://apartresearch.com}

}

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This work was done during one weekend by research workshop participants and does not represent the work of Apart Research.
This work was done during one weekend by research workshop participants and does not represent the work of Apart Research.