We Are Convinced That Persuasion Is Linear And Bilingual In LLMs
Ivan Yuri De Leon, Arnel Malubay
As LLM chatbots become a primary source of consequential advice, their persuasive power carries growing societal risk. We ask whether persuasion is a structured internal property of LLMs, rather than an artifact of prompt wording, drawing on Zeng et al.'s taxonomy of persuasion techniques [6]. Using diff-of-means activation analysis, we find five techniques converge on a single linear direction (minimum pairwise cosine similarity 0.77), causally sufficient to increase judged persuasiveness via activation steering (44.4→51.3 mean score), generalizing with attenuation to held-out high-stakes content. We further test causal cross-lingual transfer between English and Tagalog, finding both directions increase persuasiveness with highly similar underlying representations (0.66 average cosine similarity). We ground this in the Philippines, a consumer state with high AI adoption and disproportionate exposure to persuasion risk.
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Cite this work
@misc {
title={
(HckPrj) We Are Convinced That Persuasion Is Linear And Bilingual In LLMs
},
author={
Ivan Yuri De Leon, Arnel Malubay
},
date={
},
organization={Apart Research},
note={Research submission to the research sprint hosted by Apart.},
howpublished={https://apartresearch.com}
}


